2022 TAIT Yearbook

Revolutionizing Experiences & Live Events TAIT’s proprietary control systems & technologies (including ITEC’s controls and systems), engineering leadership, and project delivery systems combined with Thinkwell’s experiential design and production capabilities create an unparalleled organization and team. Thinkwell’s expertise further complements productionglue’s experiential marketing, event, and brand activation skillset. “Thinkwell does storytelling, strategy, and production supervision. TAIT makes it happen,” adds Thinkwell CEO Joe Zenas. “Our greatest assets are our teams. That experience and know-how is not a commodity. It’s what sets us apart. And now, with over 20 offices and studios around the world with TAIT, we can work to make projects a reality 24 hours a day, seven days a week.” By combining forces, Thinkwell and TAIT’s new project delivery structure means greater success in achieving bespoke, world-class, never-before seen experiential solutions on a grand scale. It also achieves a massive risk reduction in delivery. The combination of TAIT and Thinkwell means greater worldwide project delivery acumen. Left Image: USA Pavilion at Expo 2020, Dubai, UAE Right Top Image: Harry Potter: A Forbidden Forest Experience, Cheshire, UK Right Center Image: Fernbank WildWoods: AGLOW, Atlanta, GA Right Bottom Image: Universal Orlando’s Cinematic Celebration, Orlando, FL

Experience Design Experts Thinkwell specializes in the master planning, design, and production of world-class entertainment destinations, major branded and intellectual property attractions, interactive media installations & spectaculars, as well as museums & cultural attractions worldwide. For over 20 years, Thinkwell’s multi-disciplinary teams have created compelling, immersive experiences for a diverse portfolio of clients, including Warner Bros., Google, Universal, Lionsgate, the Smithsonian Institution, and Space Center Houston. With nearly 2000 projects completed in 28 countries worldwide, Thinkwell has earned a global reputation as an expert in creating world-class, award-winning experiences. In March 2022, we were excited to acquire Thinkwell Group, an award winning global strategy, experience design, and production agency. “We wanted to broaden our expertise in the project lifecycle,” says Adam Davis, CEO of The TAIT Group. “Thinkwell is the best in the business in the location-based, corporate branded, and cultural attraction sectors. TAIT can realize what Thinkwell conceives, and together we bring real synergies to one another. As a group, we are now the world’s largest independent guest experience and entertainment project delivery organization.”

W E L C O M E , T H I N K W E L L

“From concept creation, character development, and the throughline of guest experience to the ability to deploy teams around the world more efficiently and quicker than ever, this new experience and entertainment delivery team is literally achieving the impossible every day.”

Adam Davis CEO, the TAIT Group



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