2022 TAIT Yearbook

Snap Inc. Snap NewFront 2022

During NewFront season, Snap wanted to create an immersive activation that would allow attendees to dive into their platform, treat them to jaw-dropping design and unexpected moments; all cleverly crafted to drive advertising revenue.

We transformed the Rose Theater at Jazz at Lincoln Center into a bold yellow brandscape that shone a spotlight on what sets the brand apart. Partnering with famed designer Willo Perron to create show stopping moments, we helped Snap tell its spectacular success story. Bright yellow elevators announced to guests they’d arrived at the experience, and we brought the Snap button to life in the atrium through a circular lounge, bar, and registration areas. On-stage guests were wowed by a gigantic, luminous hand sculpture holding a Snap-branded mobile device, screening content in front of a dynamic curved LED wall. Blazing yellow pedestals housed AR Mirrors for a truly immersive AR experience. Our Snap-worthy brandscape stole the show, creating the perfect platform for Snap to engage with its community, and showcase its offerings, and generate advertising revenue.

Location New York, USA

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