2022 TAIT Yearbook

Harry Potter: A Forbidden Forest Experience

Now a multi-location experience and originally launched in the beautiful woodland at Arley Hall & Gardens in Cheshire, UK, Harry Potter: A Forbidden Forest Experience takes fans along an interactive light trail inspired by the iconic Forbidden Forest. Featuring creatures and moments from the Harry Potter and Fantastic Beasts series, this first-of its-kind Wizarding World attraction features a one-mile woodland trail filled with immersive moments and interactive experiences.

Thinkwell worked closely with Warner Bros. Themed Entertainment to bring this experience to life alongside UK partners Unify, and ticketing/ marketing partners Fever. The result was an entirely new approach to the Harry Potter brand; an immersive, interactive walking experience that brings the creatures and characters of the Forbidden Forest to life with one-of-a-kind set pieces, lighting effects, and seamlessly integrated projections. The team behind Harry Potter: A Forbidden Forest Experience has its sights set on bringing the magic to forests, arboretums, zoos, and botanical gardens worldwide. In fall 2022, the Forbidden Forest Experience returned to Cheshire, UK, and expanded to additional sites in Leesburg, VA, and Westchester, NY, in the US, as well as Groenenberg in Belgium. Arley Hall and the Cheshire region of the UK were only the beginning.

Partners Unify, Fever, & Warner Bros. Themed Entertainment

Location Multiple worldwide



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